Last-click reporting tells you what happened last. SM Paradox tells you what actually caused it, so your next dollar goes somewhere that earns it.
Paid Social looks like your best channel until you account for the email flow that closes it. Toggle to see the difference.
sample dataset, for illustrationThis isn't a marketing gimmick, it's a known statistical trap: trends that hold across your whole audience can reverse the moment you split that audience into meaningful groups. Attribution runs into this constantly.
True, in total. It's the channel with the most last-click conversions this month, so it gets the credit and the next budget increase.
Split the same conversions by new vs. returning visitors, and most of Paid Social's credit belongs to people email already warmed up.
Neither view is wrong. That's what makes it a paradox instead of a mistake. The aggregate number is real, the segmented number is real, and they point marketing spend in opposite directions. Most attribution tools stop at the aggregate view because it's easier to build a dashboard around.
SM Paradox is built to hold both views at once, model the interaction between channels, and show you which one should actually get the budget.
Attribution modeling, unified reporting and alerts, without a data engineer on staff.
First-touch, linear, time-decay, and a custom data-driven model that learns from your actual conversion paths.
Ad platforms, email, CRM and web analytics reconciled into one customer journey, without manual UTM cleanup.
Spend and return by channel, campaign and creative, weighted by the attribution model you trust.
See which channels bring customers who stick around, not just ones who convert once and churn.
Get notified when a channel's true ROAS drifts from its aggregate ROAS by more than your threshold.
Connects to the ad platforms, email tools and CRMs SMB marketing teams already run, in under an hour.
Link your ad accounts, email platform, CRM and site analytics. Most teams finish this step the same day.
We stitch touchpoints into full paths per customer, resolving duplicate and anonymous sessions automatically.
Compare last-click, linear and data-driven models side by side to see where they agree and where they don't.
Reallocate budget toward the channels that hold up under a segmented view, and set alerts to catch it drifting back.
No exports, no spreadsheet reconciliation. This is what opens every Monday morning.
All plans include unlimited seats. You're billed on tracked monthly conversions, not headcount.
For early-stage teams validating channels for the first time.
For teams actively reallocating budget across channels.
For teams with multiple brands, regions or attribution needs.
No. SM Paradox is built for marketers, not analysts. Integrations are self-serve, and the models are pre-built rather than something you configure from scratch.
No, it sits alongside it. GA is built for site behavior; SM Paradox is built to unify ad spend, email and CRM data into one attribution model across the full customer journey.
Most teams see a usable blended model within the first two weeks, once enough conversion paths have been captured to compare against last-click reporting.
Yes. Plans are month-to-month with no long-term contract. Annual billing is available at a discount if you'd prefer it.
Start your free trial and see your channels the way your customers actually experienced them.